3 Tips for Unlocking Customer Confidence in Home Improvement

How's your business year shaping up—meeting or missing expectations? Clearly, strategies that once thrived are losing their edge in today's market.

Amidst the Covid-19 surge, home improvement spending spiked, but in the last 12 months, a change occurred. Homeowners are now more hesitant to spend, possibly influenced by stimulus checks, PPP, and EIDL loans. Some played the system, leading to homeowners with extra funds or overnight contractors starting businesses.

This shift resulted in subpar work by unqualified contractors, making customers wary. Legit contractor companies also face staffing challenges as crew members venture out independently. How do you rebuild consumer trust in this landscape? Let's explore three strategies:

1. Video Content: Move beyond static before-and-after photos; embrace frequent video content on your website, social media, and Google profile. Connect with customers by showing them the who, how, and why behind your work. High-quality video can be captured on smartphones, with user-friendly editing software available.

2. Collaborations: Expand your reach by collaborating with related businesses. Partnerships, especially with painters or plumbers in the remodeling industry, act as referrals without increasing advertising costs.

3. Referrals: Leverage the credibility of direct referrals from satisfied customers. Align your operations with client expectations, budget, and timelines, making it seamless to secure jobs through referrals.

In summary, these three strategies offer a way to adapt to today's market, where consumer skepticism is high. Standing out and providing reassurance are key. How will you position yourself to meet these challenges and gain the trust of discerning consumers?

Source: Forbes